New Balance - Francisco Lindor Collection
photography | video | production
With bold style and a vibrant personality, Major League Baseball shortstop Francisco Lindor knows how to make an entrance. To prep for his biggest career move yet to the NY Mets and launch his Signature Collection in style, New Balance came to Matthew Coughlin Photography to create a campaign worthy of the momentous occasion.
Shot over a single-day in Orlando, Florida, Matthew Coughlin served as the Director/Photographer and the MCP team led all aspects of the project—creative, pre-production, production and post.
Final deliverables included a :30 second launch video, :10 second supplement video as well as product, lifestyle and on-field action photography.
“This project had a lot of moving parts and logistics. We had to make the most of our 6 hours with Lindor. Ultimately, we decided to shoot late afternoon on the baseball field so we could focus on lighting the tunnel scene underneath the stadium at night. This gave us control of introducing color into the story which coincided with the style of the cleat and excitement of “Making an Entrance.” — Matthew
*Side note: As fate would have it, an unusual cold front came through Orlando that night—making for a chilly production. It might not have been Boston or New York cold, but us Floridians braved it with coats, hand warmers, heaters and good spirits.
At-A-Glance
Client: New Balance
Location: Orlando, FL
Director/Photographer: Matthew Coughlin
Producer: Stephanie Boerjan
DP: Joshua McWilliams
1st AC: Ben Klopfenstein
Gaffer: Sean Mallon
Best Boy: Zachary Scheffer
Covid Officer: Kaylin Bergeson
Stylist: Ana Rivera
Photo Assistant: Harrison Cooney
Digi Tech: Sean Edmonston
PA: Carshuan Davenport
Crowd Chant Sound Design: Sean Peterson
VO Announcer: Robbie Harvey
Post: LOCKT, President/Partner, Connor Scofield
Post Producer: Rebecca Jameson
Editor: Miles Cable
Online Editor: Nicole Johal
Sound/Mix: Eric Crepeau
Color: Elliott Powell
Partnering with an on-set Covid Officer and hiring an all-local crew, allowed for a safe and Covid-compliant production.