Andrews Institute - For Those Who Move

I had the amazing opportunity to head up production on an exhilarating campaign for the Andrews Institute. Sean Sullivan, the Marketing Manager at Andrews Institute, contacted me about a new campaign he wanted to bring to life. The campaign was going to feature 6 weekend warriors who are passionate about what pushes them to move. The goal was to convey the visual message that individuals of all active lifestyles have access to Andrews Institute services. We would be creating key assets with photography and shooting motion for TV & Web. 

I had my trusty producer, Stephanie Boerjan, seamlessly run the project from start to finish. We brought on Doug Stanford to be the cinematographer on the project as well as handling the post work on the motion spots which included editing, coloring, composing, audio mixing & mastering. Doug and I had teamed up before and I knew that our chemistry of me directing and him behind camera would be the perfect fit for the project. The technical knowledge along with creative talent Doug brings makes all phases of the project from pre-pro, to the shoot days and finishing with post go seamless.  

We put together an awesome team that consisted of Chris Jadallah as 1st AC/Gaffer, Grant Tyson as Key Grip, and David Cooke, Zac Green, Page Spinoso as grips. Izon models provided the talented talent while Lisa Robinson handled the hair/makeup and wardrobe styling on set. 

The 3 day shoot presented many challenges but we were ready from hours spent on rigorous preparing in preproduction. The shoot went off without a hitch and we came back with amazing results and a happy client!

Here is the long format video....

And here are the still images for the campaign used in print, outdoor & web…